Independently owned Exiv
Boutique formerly known as ‘Iris Boutique Exeter’ located
off Gandy Street unveiled its new brand at a 5th anniversary party. Guests were welcomed with a glass of fizz and special
guest Judi Spiers. A charity raffle with prizes donated by local businesses was
held raising £318.00 in aid of FORCE Cancer charity.
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| Nichola Hartley and Marion Harbison of EXIV Boutique |
Mother
and daughter partnership, Marion Harbison and Nichola Hartley bucked the trend in
2008 by launching ‘Iris Boutique Exeter’ during the height of the recession. Five years’ later they are refreshing the
business with the new name of ‘Exiv Boutique’, launching a new website and have
taken on fashion graduate Agne Andrivlionyte expanding their team.
Marion Harbinson - Exiv
Boutique says: “I
can’t believe the shop has been open for five years; it’s gone so quickly and
during that period we have gone from strength to strength. Since launching in
2008, Exeter has attracted many new businesses which has been good for the
local economy and is known as a city boasting great shops, bars and restaurants
which attracts visitors from across the south west and beyond. With the launch
of our new website it felt the right time to refresh our look and image. Whilst being unique worldwide, the name Exiv
is devised from the Roman numerals of our postcode EX4 and we feel it
encapsulates the contemporary brand image whilst encompassing the rich history
of this small but vibrant city.”
Nichola Hartley
comments: “We
are so excited about the re-brand and to have the opportunity to hold a Birthday
party in aid of a worthy local cause. Our informal open evening offered an
opportunity to shop in a relaxed environment with the chance to win some fabulous
prizes and all proceeds going to FORCE. Guests
enjoyed a glass of fizz whilst browsing our new range of cosy chunky knits which
look great with print dresses or our fantastic fit jeans. Not forgetting
the beautiful and unique Elisa Cavaletti perfect to cross the divide between
casual and Christmas party wear. We love the textures and colours this
season, beautiful teals, green, rich merlot and chocolate set
against soft greys, neutrals and staple black.”
