“You don’t get a second chance to make that all important first impression“
For some people just the sound of a shutter or the explosion of a flash has them hiding in the nearest dark corner rather than have a photograph taken with all their flaws recorded on film for all to view. Confidence, however, can remarkably improve when on the other side of the lens, particularly with the extensive range of high tech digital cameras on the market offering a ‘foolproof’ point and press operation. The digital camera has dropped in price and increased in sophistication, which begs the question; “Do we think we are all budding David Baileys”?
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| Debbi Edwards of The Visual Image |
Rebecca Millington meets well-respected local commercial photographer Debbi Edwards of company ‘The Visual Image’ celebrating its 10th anniversary and discovers why the art of photography, particularly when you’re looking to make that all-important first impression in business, is sometimes better left to the professionals. She has been fluent in the language of the lens for over 20 years having her stunning interiors work published in numerous national glossy magazines including the well known ‘25 Beautiful Homes’ and ‘House Beautiful.’ By combining original artistic flair, passion and an extensive skill and knowledge base of the corporate environment, ‘The Visual Image’ has gained an excellent reputation in the marketplace for its ability to produce images that are innovative, creative and perfectly suited to the relevant market.
A picture tells a thousand words – are yours saying the right things?
Commissioning a professional photographer can be an important marketing tool for a business. Think of an Estate Agent needing to create that all important first impression of a house in order to get potential vendors across the threshold and hopefully get out their cheque book. Or imagine a marketing brochure full of fuzzy and unimaginative product or promotional images – the company would soon go out of business.
Says Debbi: “There is a lot more that goes into taking that perfect picture than people realise. Knowing the complex methods of controlling light is a key part of this together with bucket loads of patience. Teaming this with a background in a corporate environment means that I have invaluable skills and experience in how to use the art of photography to market a clients’ business in the best way possible and produce a strong and memorable image. Photographers aren’t just technicians. A professional understands how to capture images that reflect the business and is aimed at their core market, whilst conveying vital messages. You don’t get a second chance to make that all important first impression! I take time to meet with the client in order to gain an in-depth knowledge and understanding of the way they work and what they are trying to portray in order to ensure that the photograph speaks their language and reflects the corporate brand.” Aside from digital cameras more than half the world’s population own a mobile phone, many of which will have a camera built in. Whilst this means that the chances of a ‘photo worthy moment’ going unnoticed is near impossible, the odds of it being one you are proud of artistically is drastically reduced. Sometimes, of course this doesn’t really matter. Think about when picture messages flooded in during the remarkable near-miss disaster as a US airliner on a routine domestic flight with 155 people aboard ditched into the Hudson River in New York City. No one commented at the time on the lack of focus, over exposure or poor white balance of the images!
Amateur photographers sometimes strike it lucky and get a brilliant shot, but as Seneca a Roman philosopher once said, ‘luck is what happens when preparation meets opportunity’ so when it matters leave it to a professional who is commissioned to get that one brilliant shot, every time.
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